Day: February 2, 2025

Looking for the Purple People: Prospects for a Successful U.S. Third Party

As dissatisfaction with both major parties grows, the same question keeps arising: Could a U.S. third party finally scale up into a viable national force? To succeed, a third party would need to capture about one-quarter of the U.S. electorate across more than half the states. To do that, third parties first need to identify the voter groups ready to defect from the two major parties – they need to go looking for the “purple” people.